Month 6, Week 2: Organizational Structures

This week has come and gone so fast, I almost forgot what I did. The Design Challenge came in the form of completing a Lynda.com tutorial, Motion Graphics for Social Media by Andy Needham (2019). The tutorial consisted of creating animated text, unique transitions and animating logos. I loved learning how to bring a logo to life and I can’t wait to try it out for myself. Check it out below!

Overview of the material and concepts

In addition to the Design Challenge, we also focused on the importance of storytelling and how that can effect design. This meant we needed to create a new infographic detailing how we learned about storytelling and motion in story. While this was only my second time creating an infographic, I wanted to challenge myself to create something without using a template. Following along with a tutorial, I created this 3D-like infographic describing the steps I took to learn about storytelling. Check out the infographic below, but first here’s what concepts I learned this week.

Takeaway concepts

Academic

1. Elements of story (conceptual): Refers to the moving parts that make up a story such the plot, the climax, the characters, etc.
2. Empowerment Marketing (conceptual): Creating marketing that uplifts the consumer
3. Inadequacy Marketing (conceptual): Creating copy that feeds on consumers’ anxieties and fears (Huber, 2017)

Occupational

1. 3D infographic (technical): Dynamic infographic that can create a professional, polished display of concept
2. Animating a logo (technical): This will add to skills allowing me to broaden the scope of work I can do
3. Creating interactive imagery (conceptual): Draws from Wujac’s (2009) encouragement to create engaging imagery to connect with audiences

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References:

AbuHamza Art Studio. (2016, October 31). Illustrator CC tutorial | 3D graphic design | Infographic design template 04 [Video file]. Retrieved from https://www.youtube.com/watch?v=NgByDWnTkps

Huber, A. (2017). Telling the design story: Effective and engaging communication. Retrieved from https://learning.oreilly.com/library/view/telling-the-design/9781351849210/00-9781315226132_coverpage.xhtml

Needham, A. (2019, December 23). Motion graphics for social media [Lynda.com course]. Retrieved from https://www.linkedin.com/learning/motion-graphics-for-social-media/motion-graphics-for-social-media?u=50813145

Wujec, T. (2009, February). 3 ways the brain creates meaning. Retrieved from https://www.ted.com/talks/tom_wujec_3_ways_the_brain_creates_meaning#t-94